Continuing Education

What is “sufficient marketing” for an auction?

Auctions should be advertised (or marketed) sufficiently. As well, auctions should not be advertised insufficiently. So, what’s sufficiently? What’s insufficiently? Most auctioneers would likely conclude that an auction was advertised sufficiently if the subject property demanded market value. However, if the subject property doesn’t demand market value, does that mean it was advertised insufficiently?

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